Business Learning Series

Universal Orlando’s Youth Programs’ Business Learning Series featuring CNBC’s The Profit, Marcus Lemonis is comprised of 3 content-rich modules designed around Mr. Lemonis’ business principles.                                

Career Exploration & Preparation
Before students can really focus on a career, they must first discover their natural strengths. This module provides self-assessment tools to define several areas of interest for students, then covers the entire process from application to interview and personal brand to work values.

Leadership Skills & Personal Development
Leaders have the ability to influence others within an organization. In this experience, students are asked to take a good look at their own spheres of influence and assess the impact they may potentially make on others. They are provided tools they can use to positively influence their school or work environment and improve their personal people skills.

Business Development: People, Process, Product

The 3 Ps are not only important for entrepreneurs, but they are also the foundation for any successful business. This module introduces these principles and builds upon them to teach students about the internal and external factors that affect businesses and how preparation for changes to these environments is imperative to the future of the company.

Each module within the series can stand alone as a singular experience or groups may participate in the entire series during a multi-day visit to our resort, or over an extended period of time.

All modules contain the following:
1. Introductions to the lesson via video by Marcus Lemonis, as well as assessments, lesson plans, and activities that are completed in the classroom with the teacher prior to visiting Universal Orlando.
2. An onsite, in-park classroom component that builds upon the pre-visit lessons and activities done in the classroom with the teacher.
3. Project-based, collaborative research that is conducted in designated areas of the theme park by the students.
4. Opportunity for formative assessment by the teachers as students present the results of their research to the class.
5. Post-visit lesson and activity recommendations that support the opportunity for summative assessment and allow students to put what they have learned into action.

Marketing is Universal: Keeping the Guest at Heart
In our program developed with and endorsed by DECA, students learn the dynamic marketing strategies used to promote one of the world’s leading theme park resort destinations. In an ever-changing world of digital media and increased competition, they’ll hear stories of getting it right while remaining innovative and bold. From understanding the role of research and data to discussing the importance of guest engagement, students are exposed to the process of developing a marketing strategy in the current business climate. With real-world examples of our integrated marketing campaigns, students learn the significance of staying true to brand values and always keeping the guest at the center of decision-making.
The program includes:

A pre-visit Teacher Toolkit to prepare students for a successful learning experience at Universal Orlando.

An on-site, classroom component that builds upon the pre-visit lessons and activities.
Student-led presentations demonstrating their learning.

 

Storytelling: It Starts With a Hero

Students will learn the key components of character development with a focus on four hero archetypes and how to identify and portray the archetypes using framing techniques.

The program includes:

    • A pre-visit Teacher Toolkit to prepare students for a successful learning experience at Universal Orlando.
    • An on-site, classroom component that builds upon the pre-visit lessons and activities.
    • Small group, hands-on photography activity

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